Successor to the online portal WerbungAKTIV
Even stronger individualisation of the advertising measures
New layout for all advertising measures
Get fast with only a few mouse clicks to your own advertising measure – with the new Vaillant Advertising World that’s possible for all the company’s installer partners. At the SHK Essen the heating and ventilation specialist presents the successor of the previous online portal WerbungAKTIV. In the new Advertising World, users find at a glance advertising measures that can be directly individualised – such as by uploading their own logos. “With the new Advertising World we offer our installer partners uncomplicated and individual design of an advertising activity,” says Nicole Dunker, Manager Marketing and Communication at Vaillant Germany. Besides classic advertising measures such as business equipment, vehicle lettering and advertisements, the Advertising World offers professional support in the online marketing sector. Individual marketing campaigns can with the help of a personal, strategic marketing consulting be conceived that meet the exact wishes of the respective installer partner.
A highlight for the installer partner is the new layout of the advertising measures. Thereby attention was paid to the partner being in the foreground with his brand. What’s special is the option of integrating his portrait in the form of a sketch in the advertising measures. “Advertising and communication material can not only be found faster and easier personalised. At the same time, our installer partners also benefit from newly developed measures whose content is aligned even more strongly on their daily business,” Dunker says.
All Vaillant VEP partners receive by registering in FachpartnerNET free access to the Advertising World.
The Vaillant Group is an internationally active company based in Remscheid, Germany, which operates in the fields of heating, ventilation and air-conditioning technology. As one of the global market and technology leaders, the Vaillant Group develops and manufactures customised products, systems and services to provide a comfortable living environment. Its product portfolio ranges from efficient heating devices based on conventional energy sources to system solutions for using renewable energy. In the financial year 2020, the company, which has been family-owned since its foundation in 1874, generated sales of more than €2.7 billion with its workforce of about 15,000.
In the new Advertising World, Vaillant installer partners achieve their desired advertising measures.