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Vaillant Group
Vaillant Group

Brand of the year: Vaillant number 1 again

Newsflash

2025-02-11
  • Company

Consumers in Belgium and Germany once again vote Vaillant Brand of the Year

In a survey conducted by the market research institute YouGov on behalf of the daily newspaper Handelsblatt, German consumers voted Vaillant Brand of the Year 2024. Vaillant came out as the winner in the “Energy & Heat” category among 29 well-known brands for the second time in a row. Vaillant was also named Brand of the Year in 2023.

The consumer assessment is based on the criteria of quality, value for money, general impression, willingness to recommend, employer image and customer satisfaction. The survey is based on 22,500 interviews on the brands in the "Energy & Heating" sector in the period from September 2023 to August 2024.

Vaillant triple winner in Belgium

In Belgium, Vaillant has been named Brand of the Year by consumers for the third time in a row. The survey was conducted among consumers who have purchased a product or service in the heating and/or cooling sector in the last 12 months. In the online survey via the Cint & Selvitys consumer panel, around 10,000 people in Belgium were asked about their brand preference. "We are delighted to receive this award because it reflects the customers' view of Vaillant. Consumers confirm that Vaillant, as market leader, is perceived as an innovative, reliable and sustainable brand," says Nicolas Van Thielen, Managing Director of the Vaillant Group in Belgium.

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