Gold for Åke
The Vaillant heat pump campaign around the old Swede Åke has been awarded the Effie in Gold for effective brand communication. The prize is considered the Oscar of the advertising and communication industry.
On 14 November 2019, the official award ceremony took place in Frankfurt / Main, Germany, where Vaillant received the golden Effie from the German Association of Communications Agencies (GWA).
A total of ten submissions were awarded a golden Effie this year. In addition to Vaillant, campaigns by IKEA and DHL, among others, received a golden Effie.
The Effie has been awarded by the GWA in the advertising and communications industry for effectiveness in marketing communication in Germany since 1981. The prize was founded in 1968 in the United States by the New York American Marketing Association (NYAMA).