S.E.E.D.S. bears fruit – in four focal areas
Despite the ambitious targets set out in our sustainability strategy, S.E.E.D.S. is already bearing fruit.
A classic instrument for a visionary sustainability strategy
Formulating a visionary sustainability strategy is one thing; realising the ambitious goals is a whole different matter.
Better said: in a global, multi-layered company such as the Vaillant Group, with its many different divisions, the ambitious S.E.E.D.S. targets give rise to a huge number of complex tasks, which have to be coordinated across departmental and national borders.
Classic image, classic device
The challenge we face is best illustrated using a classic image: a ship only reaches its destination on time if it maintains its course – and progresses at the optimal speed.
A classic image is best accompanied by a classic device, better yet, one which counts among the time-proven control methods used for management purposes. Control circle management refers to a permanent process of determining the current position, correcting the course if need be and reviewing this course on an annual basis, before the control circle starts anew.
S.E.E.D.S. on a completely practical level
For S.E.E.D.S., this means that the sustainability goals will first be translated into practical targets for all company divisions such as Purchasing, Production, Logistics, Sales, Service and Quality. Then comes the review stage. An assessment is carried out at the end of each quarter which looks at the impact of the measures implemented; corrective action is carried out if required.
Looking back to the future
Once a year has passed, the sustainability management team presents a full summary of the status quo as part of the review. Results are analysed and new measures are implemented – the new year commences and brings the Vaillant Group even closer to achieving its sustainability goals for 2020.
Sustainability starts with the first idea
Sustainability generated by the highest level of efficiency is demanded throughout the entire product life cycle and involves all of the divisions within our family-owned company: from Planning and Development to Purchasing, Sales, Production and Use right through to Service and Recycling, all our employees are dedicated to implementing S.E.E.D.S. Each and every colleague sees this as a matter of course – including Claudia Altenrath, Head of Sustainability Management Vaillant Group.
"Now the challenges are even greater.” An interview with Claudia Altenrath, Head of Sustainability Management
S.E.E.D.S. sounds interesting – what does the acronym stand for?
Claudia Altenrath: S.E.E.D.S. is the name of our sustainability strategy. The acronym stands for Sustainability in Environment, Employees, Development & Products and Society.
How are these fields significant?
Claudia Altenrath: These fields represent the four focal areas of the sustainability strategy. S.E.E.D.S. sets out binding, measurable sustainability goals which we aim to achieve by 2020. Besides this, S.E.E.D.S. defines specific measures for implementation and governs how the results are to be reviewed. We assess the situation on a yearly basis to check that we are on track. This approach is based on the classic control loop used in a management system. By doing this, we ensure transparency within the entire Group and are able to make any necessary corrections or supplement our strategy.
You’ve been Head of Sustainability Management since early 2016, a short time after Vaillant received the German Sustainability Award. Was this a tough act to follow?
Claudia Altenrath: Yes and no. Of course, winning the German Sustainability Award was a crowning event that saw Vaillant receive recognition for consistency and transparency with the S.E.E.D.S. programme. We couldn’t actually ask for more at this point in time. But I also think it’s important to note that we have managed to involve many company departments and also partners over the last years. It is a very broad issue, and this is exactly what fascinates me.
Apart from the awards, what have been the greatest success stories of S.E.E.D.S. in your opinion?
Claudia Altenrath: In terms of products and developments, I would have to say the Green iQ products from Vaillant, of course. Our day-care centre in Remscheid also stands out. The partnership between the Vaillant brand and SOS Children’s Villages is a highlight – helping an organisation that supports children and families through our core business is simply a perfect fit. Last but not least, our environmental management plan has been very successful. For example, it has led to a significant reduction in CO2 emissions as well as energy and water consumption.
What next steps have been planned?
Claudia Altenrath: We will adjust our goals for 2020, raising the bar. We’re working on the details right now. Of course, we’ve already taken all the major steps. Now the challenges we face are even greater.
Thank you for talking to us, Ms Altenrath!