Heat and hot water in 360°
Have you ever given much thought to the heating technology provided by Saunier Duval? Maybe it’s time you did: our brand experience centre in Nantes will give you completely new perspectives as well as an all-round show and amazing insights into our products, going beyond the mere practicalities. You’ll never look at our brand the same way again!
A central theme directs them to the central brand
The Louis-Fonteneau Stadium, belonging to the popular Football Club de Nantes, came up against competition at the start of 2014. A new crowd puller was working its magic just a couple of hundred metres away – although admittedly the crowds here are not quite as vast as those at the stadium.
A new destination for weekend trips
Especially at the weekends, intrigued visitors from the city of Nantes in western France and the surrounding region head over to the centre for a very special experience: they arrive all fired up to learn more about heating and hot water – in a 360° experience, spread over
500 m² and three floors.
Everyone is talking about the experience centre, belonging to the traditional heating technology manufacturer Saunier Duval: the company has been a fixed part of daily life in France for more than 100 years. Products with the red logo supply every third home in France with heating and hot water. These products have become such a natural part of life that, apart from specialists, for a long time not many people were interested in what went on behind their white casing or how the technology was developed and manufactured.
Heating technology? A hot topic!
This has now changed thanks to the brand experience centre: originally created for specialists, more and more members of the general public are now stopping by. The centre takes an everyday object and makes it completely fascinating, staging it in ways you would never expect.
Guests of all ages pick up on the central theme at the entrance, which quite literally leads them through the various areas. First stop is the 360° cinema. It is no coincidence that the spectators take a seat on swivel chairs: the 20-minute show is an all-round experience. The brand, products and services of today and times gone by – the narrator knows how to engage an audience, no matter what the topic, and the animations, visual effects and optical tricks are simply magnificent.
Getting hands on with the displays
On the next floor, the visitors have the chance to take a closer look at the Saunier Duval products: heat pumps, solar systems, condensing boilers and more are shown here from their best side. After looking at the products, it is time to get hands on with the various parts. Participants playfully repair prepared appliances, programme control panels, put systems into operation and experience how easy they are to use.
This way, visitors can make their own surprising discoveries. They learn about the sophisticated technologies and development processes in detail, through simple, first-hand explanations – and are amazed to discover that their heaters do not just help protect resources and the environment while they are in use, but also during production, sales and when they are recycled. Even more reasons in favour of Saunier Duval.
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